What is a brand consultant?

Brand consultants provide branding expertise...
Also known as brand strategists, brand consultants provide branding expertise for businesses, entrepreneurs, and products or services. 
Why hire a brand consultant...
A brand consultant will identify your ideal customers, analyze your competition, research market trends and threats, find your strongest brand positioning, and develop a brand strategy to guide marketing and business decisions. 
Brand consultants vs. agencies...
While agencies are good, consultants are more agile and operate with leaner processes, resulting in lower costs. If you have revenues over $750 million, you probably need an agency to deal with multiple stakeholders in your organization.

Want me to uncover the most important reason buyers choose you? Discover how you rank against your competition?  Reveal how your employees really feel about you?

I'd love to work with you. Let's talk about what you need.
GET STARTED

Branding Services

Everything you do, from your customer support to your shipping costs, shapes brand perceptions. I help you craft a deliberate brand identity.
01. CUSTOMERS
I HELP YOU UNDERSTAND YOUR IDEAL CUSTOMER

I uncover your target markets, their demographics, location, needs, buying habits, motives, and potential market size.

I DEVELOP DETAILED CUSTOMER PERSONAS

Detailed customer personas help designers, writers, and other creatives stay on track with the right message.

I MAP YOUR CUSTOMER EXPERIENCE JOURNEY

Customers interact with your brand over numerous touch points. Knowing them allows you to form brand experiences.

02. COMPETITION
I IDENTIFY YOUR INDIRECT COMPETITORS

Coke is a direct competitor of Pepsi, but consumers can also choose tap water, beer or other indirect competitors.

I RESEARCH YOUR PRIMARY COMPETITORS

I identify primary competitors and how you stack up against them from the viewpoint of your customers.

I ANALYZE YOUR COMPETITORS' MESSAGING

I conduct an analysis of the language, imagery, and channels used by your competitors in their marketing.

03. INDUSTRY
I CONDUCT AN ANALYSIS OF YOUR INDUSTRY

I describe the current economic, legal, cultural, and political issues that impact your industry's performance.

I LOOK AT INDUSTRY TRENDS AND THREATS

I research trends and and analyze their implications, including possible disruptions that may threaten your industry.

I LOOK AT INDUSTRY TRENDS AND OPPORTUNITIES

Industry trends can have built in market potential. What are some opportunities for expansion and customer acquisition?

04. ORGANIZATION
I UNCOVER KEY STAKEHOLDER PERCEPTIONS

I survey stakeholders, including employees, vendors, and past clients, to reveal brand truths and weaknesses.

I GAIN ONE-ON-ONE INSIGHTS INTO THE COMPAMY 

I interview members of your team to get an in-depth picture of organizational assets and challenges.

I DO A COMPREHENSIVE SWOT ANALYSIS

A SWOT analysis summarizes your organization's strengths and weaknesses and your market opportunities, and threats.

05. STRATEGY
I ANALYZE YOUR CREATIVE MESSAGING 

I do an in-depth audit of your current website and other marketing to summarize your brand messaging and its flaws.

I IDENTIFY YOUR UNIQUE SELLING PROPOSITION

Your unique sales proposition (USP) is the promise that sets you apart from your competitors and makes you special.

I HELP YOU PINPOINT YOUR CORE VALUES

Your mission, vision, and values statements keep everyone on the same page and guide your future growth.

I DEVELOP AN EMOTION-BASED BRAND STRATEGY

I translate the research into a brand strategy and personality that creates engagement while standing out from your competitors.

I DEVELOP A COMPELLING BRAND VOICE

Words build brand personalities. I help you nail down the brand voice that will ring true with the people you care about.

I OPTIMIZE YOUR BRAND ARCHITECTURE

If you have numerous sub-brands, confusion can arise. Simplifying things will let your overall brand shine through.

06. BRAND MANAGEMENT
I PROVIDE BRAND STANDARDS AND GUIDELINES

Brand guidelines set forth your brand strategy and "rules" for designers, writers, social media influencers and others.

I CREATE NEW HIRE ON-BOARDING MATERIALS

It's important for employees to live your brand. Only in this way can they sustain your brand in their customer interactions.

I PROVIDE PARTNER RECOMMENDATIONS

If needed, I can recommend qualified providers for web and graphic design, business development, etc.

freelance writing services image

Am I the right brand strategist for you?

It's possible (as in "the moon is blue cheese" possible) that you won't like me, my work, or my two little dogs. 

The solution is simple. Hire me for a low-cost, preliminary brand consult. Sorta like going for coffee on a first date. 
CONTACT
If you have questions, drop me an email. If you are in a panic give me a call (but email is usually a better way to go.)
Julie Myers | Copywriter
[email protected]
+1 386 868 3682
Skype: livebrandstampede
Asking new questions provides new answers.
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2019 Brand Stampede
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