Customers interact with your brand over numerous touch points. Knowing them allows you to form brand experiences.
Coke is a direct competitor of Pepsi, but consumers can also choose tap water, beer or other indirect competitors.
I research trends and and analyze their implications, including possible disruptions that may threaten your industry.
I survey stakeholders, including employees, vendors, and past clients, to reveal brand truths and weaknesses.
A SWOT analysis summarizes your organization's strengths and weaknesses and your market opportunities, and threats.
I do an in-depth audit of your current website and other marketing to summarize your brand messaging and its flaws.
I translate the research into a brand strategy and personality that creates engagement while standing out from your competitors.
Words build brand personalities. I help you nail down the brand voice that will ring true with the people you care about.
If you have numerous sub-brands, confusion can arise. Simplifying things will let your overall brand shine through.
Brand guidelines set forth your brand strategy and "rules" for designers, writers, social media influencers and others.
It's important for employees to live your brand. Only in this way can they sustain your brand in their customer interactions.
If needed, I can recommend qualified providers for web and graphic design, business development, etc.