Food Writing Services

Delicious things I create from scratch.

01: PRELIMINARY RESEARCH

I create custom surveys using Typeform and compile reports using third-party sources that provide insights into:
   • whether your idea is supported by industry trends
   • the level of direct and indirect competition
   • market opportunities and consumer demand
   • market challenges and threats

Timeframe for delivery: 2 weeks and up
Cost: $900 and up

02: BRAND DIFFERENTIATION

90% of new food products fail, not because they aren't delicious, but because they are indistinguishable from the many other products out there. Branding is about creating a perceived difference. Compatible messaging and packaging can create a powerful perceived difference that enables even me-too products be wildly successful.

Timeframe for delivery: 2 weeks and up
Cost: $900 and up

03: FUNDING

Bootstrapping a food venture can quickly wear down the passion you have for your product. I can't guarantee you'll get a bank loan or angel investor, but I can help you put your best foot forward with a professionally written elevator pitch, longer presentation for serious investors, and the background research/narrative for a compelling business plan.

Timeframe for delivery: 3-6 weeks
Cost: $1350 and up

04: PACKAGING

First-time purchasers will buy your product primarily because they are intrigued by the packaging. Invest in a top design and choose your words wisely. They are part of the packaging and do double duty by reinforcing the purchase decision after the sale. Packaging language must express the brand essence to convey exactly the right message.

Timeframe for delivery: 1 week and up
Cost: $500 and up

05: TRADE MATERIALS

Your success hinges on obtaining distribution partners, whether they are local stores for your homemade artisanal cupcakes or a foodservice distributor for your production-line bottled juices. Depending on your marketing plan, you may need a variety of printed materials and perhaps a trade-focused website.

Timeframe for delivery: 2 weeks and up
Cost:  Varies

06: WEBSITE/APP

Consumers use food websites in two ways: to obtain more information about the product and the brand, and to purchase products online. Although I can build a WordPress website in a pinch, I prefer to work with full-time developers. I can provide them with wireframes and content plans as well as copywriting. I can also do conversational microcopy for apps that makes them seem less robotic and more human.

Timeframe for delivery: 2 weeks and up
Cost: $900 and up

50-MINUTE TEST DRIVE

Not sure whether you want to work with me? Just want to bounce some ideas around? A test drive is the perfect vehicle for seeing how I think without making a big investment. 
How it works::
- I will research your inquiry prior to our call
- We will have a 50-minute phone or Skype consultation
- I will send you a recap of our discussion
Cost: $250
Schedule A Test Drive

1099 PARTNER

I get it. Hiring a copywriter on a per project basis can get costly, especially if you have myriad projects to accomplish for your launch. You can hire me as a full-time team member (with advance warning, of course) at a discounted rate. As your contracted partner, I will take care of anything you throw at me, from working on your business plan to assisting your developers with the website. 
How it works:
- 1099 partner engagements last 1 week (40 hours)
- I will not take on other clients during your engagement
- You can hire me for multiple engagements
- The scope of work includes anything within my range of services
- I provide you with detailed timesheets
Cost: $600 day/$75 hour/$3000 week total
Reserve An Engagement
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Do you relish great copy?

Tell me about your project and I'll put together a quote.
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Briefly...

I am a Florida-based freelance copywriter who works with clients across the U.S. and globally. My specialty is creating voices for experiential brands and using them consistently across digital and traditional channels. I have been a copywriter for 30 years and have loved (almost) every minute of it.

To solve a problem, begin by looking at it in new ways. Asking new questions will result in new answers.

If you have questions, drop me an email. If you are in a panic give me a call (but email is usually a better way to go.)
Julie Myers | Copywriter
[email protected]
+1 386-868-2215
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