If you're starting a business, you need to know where the industry is headed and what threats might come your way. Market and competitive research are essential because mistakes made now spell inevitable failure later. And you need to know how you are unique compared to the competition.
✔︎ Intelligent branding includes an analysis of the market, the industry, and your competition.
✔︎ Most of this information can be repurposed in a business plan geared to lenders and private investors.
✔︎ Flesh out the facts in a business plan using LivePlan software (I am not an affiliate).
✔︎ Hire a trademark attorney and register trademarked names with government websites