Why Hire Me
Words are just the tip of the iceberg; 90% of what I do is under water. I may recommend that you streamline your brand focus, so you can be salient in the marketplace. Or I may suggest that you switch from selling products to expertise if your space has become commoditized. If your industry is under siege by regulatory reform and class-action suits, I can find the right approach and language to reduce your exposure. In short, I use words to solve brand business problems.