Content Writing Services
WHAT IS A CONTENT WRITER?
Bloggers write for themselves. Content writers are hired guns. I create content as part of an overall strategy; I do not do “one offs.”
Hub Spot found in a 2015 survey that the average time spent writing a 500-word article is 1-3 hours. That does not include the keyword research and content plan. Nor does it include time needed to proof and tweak. The value of content comes down to the value you place on your readers.
Content writing isn’t random. The subject matter and style must be relevant to your brand and your audience. And content must be frequent. Hubspot found 16 posts per month produce 3X more traffic than 4 posts per month. All of this should be organized in a strategic plan before a word is written.
Content writing requires research. First, I must know what your audience wants to gain from your content. Second, I must know how to write in their vernacular. Third, I must know what keywords or keyword phrases will pull them to your site via Google. Finally, I must research the topic so you come out as an authority.
It’s not enough for online content to be on target and informative. It must also be engaging so readers stay on the page instead of becoming bored and bouncing off your site. This means I format text with headers and pullouts so it can be scanned quickly. I can even provide images to break up text masses into nice chunks.
Part of the value of digital content is it can be easily shared, thereby expanding your online identity. I am not an influencer (someone with lots of followers) so I cannot promote your content. If you need to build traction quickly, influencers in your industry are going to be a better value than myself.
Content Writing Projects
- I write content for existing clients, i.e. clients for whom I have written a website or other materials