B2B Writing Services
WHAT IS A B2B WRITER?
B2B marketing deals with a mashup of decision-makers. It requires a longer sales cycle with more more messaging. There is heavy reliance on email. Plus, closing often involves the efforts of real-world salespeople. All the pieces have to lock into place. A good B2B copywriter handles the concerns of each stakeholder while keeping the overall narrative and brand voice cohesive.
Some clients worry that I am not in their niche. Usually, it’s no problem. I enjoy learning new things. And having an outsider’s perspective can be an advantage. You’ll get fresh ideas instead of a rehash of what your competitors are doing. If your niche is beyond me, I’ll recommend someone else.
B2B is rarely hard sell. The sales funnel depends on developing relationships and a feeling of trust. It’s a conversation that occurs across multiple levels and channels. So, it’s important to keep a human voice and remain authentic instead of using marketing-speak.
B2B products or services are purchased by people – business owners, IT directors, sales managers, etc. So I try to use simple direct language to express how easily you can relieve their pain, whether that is a bottleneck in the production process or a glitch in their technology.
B2B marketing requires a stream of quality content to nurture relationships. I write just about anything you need, from sales sheets to downloads. I don’t do content strategies for B2B. But I can refine your brand voice and meet hit your deadlines. Happy smiles all around.
B2B Writing Projects
- Identification of key benefits and how they distinguish you from your competition
- Research into your target audience characteristics and their patterns of media consumption
- Website sales pages
- Lead generating pieces such as downloadable white papers, e-books, and case studies
- Fact sheets, sales brochures, leave-behind pieces
- Sales training materials including print pieces, flip books, and scripts