This holiday card was mailed to the clients of a prestigious law firm, saying the holiday gift budget had been used to make a substantial donation to a local homeless shelter. Clients responded very favorably to this unexpected act of altruism.
This is an invitation to a design show sponsored by the South Florida chapter of the American Institute of Graphic Arts, the professional association for graphic artists. Themed around the "other side of paper," the invite won a Mead Top 60 Award.
AMEX DIRECT MAIL
This is a pretty typical financial services direct mail brochure. The difference is it was created in Spanish and English. Spanish runs about 30% longer than English, so this brochure entailed copy-fitting the English text to leave adequate room.
This lengthy survey was sent to lab technicians back when $25 was real money. Sure, it was a bald-faced bribe. But it worked. The piece got a response rate of close to 80%, which is astounding given the length. Results from the survey enabled Coulter to adjust its production and customer service divisions to meet customer needs.
BLUEGREEN DIRECT MAIL
Bluegreen Vacations is a public timeshare company. If you know anything about timeshare, you know timeshare companies do a ton of direct mail. This is just one of many pieces I wrote while I worked at the company as its associate creative director.
Ah, you don't think a magazine belongs in the direct mail category? Think again. Bluegreen Vacations produced a quarterly magazine for its timeshare owners that acted as both an information and a feel-good piece. When we tried to move to a digital format, there was tremendous pushback. I was the magazine editor and managed the editorial calendar as well as a team of writers.