YOU'RE LAUNCHING A PRODUCT
Established company launching a product or service
What intelligent branding can do:
Enterprise firms expect and can afford market failures. Small and midsize companies are less resilient. Prelaunch customer insights can help you avoid costly marketing mistakes.
✔︎ A brand strategy does not replace your business strategy, but it can uncover holes you did not realize existed.
✔︎ Brand research will help you know whether your product or service fulfills a market need and to what extent the space is cluttered with competitors
✔︎ You may need a product name, logo, and packaging.
✔︎ Consider the marketing budget needed to successfully launch your product or service.