Insights – fancy name for blog

I know Google reads blogs. And I know how important they are for SEO. But sometimes I wonder if it is worth the effort. Heresy, yes. But the truth is, you have to be fucking brilliant to get noticed these days.

I am smart. I'm good at what I do. But I'm no Seth Godin or Neil Patel. Something to work toward, I guess.
Why branding is not just being different

Most branding consultants point to differentiation as the path to success. But brand salience is much more important

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Where to find cheap content

Here is a compilation of sources for cheap writing. I don't create this kind of work, but if you want it... it's easy to find.

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Online marketing from a print perspective

Print and digital are different channels but they share a similar business model. It's all about content.

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The Einstein creative brief

Einstein said, "The important thing is to not stop questioning. Curiosity has its own reason for existing."

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Baseball Is not a game

A short presentation created for a client with a summer college baseball program.

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Politically incorrect reasons to hire old people

Somebody in their 20s looks at 30 years of experience and thinks of their grandmother

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Pushing limits and marching bands

Bethune-Cookman Marching Band defines the outer limits of passion and discipline.

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Rory Sutherland on everything

Ogilvy's creative director brings a unique perspective to the industry, which is the foundation of creativity.

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When print works – And doesn't

Is print dead? It depends who you ask. Mainly, it depends on your marketing goals, your business, and your budget.

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Briefly...

I am a Florida-based freelance copywriter who works with clients across the U.S. and globally. My specialty is creating voices for experiential brands and using them consistently across digital and traditional channels. I have been a copywriter for 30 years and have loved (almost) every minute of it.

To solve a problem, begin by looking at it in new ways. Asking new questions will result in new answers.

If you have questions, drop me an email. If you are in a panic give me a call (but email is usually a better way to go.)
Julie Myers | Copywriter
[email protected]
+1 386-868-2215
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