Service industry excluding fast food using franchise model
What intelligent branding can do:
Franchisers often face commoditization and image problems due to aggressive sales tactics. Further, legislation threatens to classify franchisees as employees. Rebranding can address these threats and improve market visibility.
✔︎ A brand strategy will help you target the right prospects with the right message.
✔︎ A brand strategy will can lower your cost of marketing over time.
✔︎ Develop internal marketing so sales teams buy into the new brand and adhere to it in their interactions.