When you hire a copywriter, you put your trust in him. It's a big deal and I know it.
I can work with minimal direction. I am a self-starter who does not require supervision. Once we establish the parameters of your project, I will ask the essential questions and not waste your time with irrelevant schmoozing.
Vendors and consultants are different animals. A vendor will deliver the widget you want, whether or not it is the best way to meet your goals. A consultant will advise you honestly within the framework of his expertise. He will adhere to the best practices of his profession while trying to recommend the best possible solution., even if that solution is not what you asked for
NO KILLER COPY
A pet peeve of mine. "Killer copy" is a ginormous cliché. I found 199 million results for it in Google. It's such a lazy way to describe effective copywriting. And what do killer writers hope to achieve, anyway? A mass execution of potential customers? No, "killer copy" is empty braggadocio. It is a tiny, hackneyed phrase without a soul.