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Insights (fancy name for blog)

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Ideas that power yogurt sales

A look at 30 years of yogurt sales and the ideas behind them.

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Who Drinks Beer and Why

If beer sales are based on deeper stories than taste, then a nondrinker can write them.

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Can Pabst Blue Ribbon become cool again?

Can PBR regain its past hipster status or does it need a new strategy?

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Beer brand writing that totally crushes it

Let's avoid frothy writing. Here are some examples of great copywriting for beer brands.

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Why I write for food brands

Why do I write for food brands when I could write for other industries like banking?

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How to delete mugshots

A few days ago, a friend of mine got drunk and punched a police officer. His idiotic mugshot is now plastered everywhere.

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Why branding is not just being different

Most branding consultants point to differentiation as the path to success. But brand salience is much more important

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Geez, who wrote that cheesy copy?

I admit it. I can do really bad work if I have to. This is one example of when I had to. Yep, I was forced.

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Writing for luxury brands

Aspirational luxury has a different message than the true luxury brand. Here are the five elements that can be used to build an authentic luxury brand story.

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Briefly...

I am a Florida-based freelance copywriter who works with clients across the U.S. and globally. My specialty is creating voices for experiential brands and using them consistently across digital and traditional channels. I have been a copywriter for 30 years and have loved (almost) every minute of it.

To solve a problem, begin by looking at it in new ways. Asking new questions will result in new answers.

If you have questions, drop me an email. If you are in a panic give me a call (but email is usually a better way to go.)
Julie Myers | Copywriter
[email protected]
+1 386 868 3682
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