Insights

A fancy name for blog. Read by search engines. Consumed by humans.
February 17, 2019
Ideas that power yogurt sales

A look at 30 years of yogurt sales and the ideas behind them.

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February 11, 2019
Research for craft beer copywriting

If beer sales are based on deeper stories than taste, then a nondrinker can write them.

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February 10, 2019
Can Pabst Blue Ribbon become cool again?

Can PBR regain its past hipster status or does it need a new strategy?

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February 9, 2019
Beer brand writing that totally crushes it

Let's avoid frothy writing. Here are some examples of great copywriting for beer brands.

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February 3, 2019
Why I write for food brands

Why do I write for food brands when I could write for other industries like banking?

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December 21, 2018
Writing for luxury brands

Aspirational luxury has a different message than the true luxury brand. Here are the five elements that can be used to build an authentic luxury brand story.

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Briefly...

I am a Florida-based freelance copywriter who works with clients across the U.S. and globally. My specialty is creating brand voices for the food industry and using them online and offline. I have been a copywriter for 30 years and have loved (almost) every minute of it.

To solve a problem, begin by looking at it in new ways. Asking new questions will result in new answers.

ˆf you have questions, drop me an email. If you are in a panic give me a call (but email is usually a better way to go)
Julie Myers |  Copywriter
[email protected]
+1 386-868=2215
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