Copywriting for Hotel Brands
BOOKINGS / INVENTORY
DARE TO DREAM
Boutique hotels can compete with the chains by emphasizing the experience. I help you find the secret sauce that is your key sales strength and then I gently hammer it home to the people most likely to become your repeat guests.
WHAT I DO
Brand development including brand audits, brand strategy for positioning, competitive and industry research, and the creation of brand voices.
Written to be search engine-savvy yet engaging for human readers. Styled with a consistent brand voice based on your values, mission, and truth as a business.
Everything that can be printed…from corporate brochures to restaurant menus, hotel rack folders, door tags, resort launch kits, tour op brochures, and more.
Email drip campaigns. Sponsored content marketing. Electronic press releases and press kits. Concepts and copy for loyalty and rewards programs.