About

People do business with people. Here's a little about me.
typewriter
01.

OLD-SCHOOl COMPETENCE 

I have been a copywriter for 30 years. I  cut my teeth in the agency world, including CPB+. I was the associate creative director for a public company. I've been there, done that, MadMen-style. Technology has changed the channels we use to communicate, consume information and entertainment, and make purchases, but it has not changed who we are as a species. Consumer psychology still operates according to fundamental conscious and unconscious needs.
02.

RELEVANT SKILLSET

I write conversion and SEO copy, long-form sales emails, and app microcopy. I don't write blogs or social media posts, although I could if you put a gun to my head.
I understand UX fundamentals and how to map out content in a Balsamiq wireframe. I'm no developer, but I built this site without a template (I used WordPress, Oxygen and CSS). 
toolkit
octopus in dive helmet
03.

DEEP-DIVE RESEARCH

Most writers can do basic research. I am formally trained in research methodology. At one point, I did ethnographic research among tribal populations in Alaska for the Bureau of Indian Affairs. Suffice it to say I love research and am good at it. I use it as a foundation and a reality check for the development of creative work.

Just the facts, mam

communicator award
ABC AWARDS
I wrote an annual report that tied with Ford Motor Co. for business writing excellence.
clio awards
CLIO AWARDS
A prestigious international award, I have won one and was shortlisted for another.
hsmai adrian awards
HSMAI ADRIANS
I have won a Platinum and several Gold international marketing awards.
stevie awards
STEVIE AWARDS
Work done under an NDA for an agency won several of these top business marketing awards.
mead top 60 award
MEAD TOP 60
I wrote a direct mail piece that was among the 60 best in the nation printed on Mead paper.
healthcare ad awards
HEALTHCARE ADV
I won a national Gold Healthcare Advertising award for a hospital campaign concept.
addy awards
ADDY AWARDS
I have won dozens of regional and national ADDY (Advertising Federation) awards.
arda awards
ARDA AWARDS
I have worked on many projects that have won this international resort industry award.
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B.F.A. Fine Arts
california college of the arts logo
B.F.A. Fine Arts
university of san francisco logo
Internet Marketing
harvard logo
Practical Branding

Briefly...

I am a Florida-based freelance copywriter who works with clients across the U.S. and globally. My specialty is creating brand voices for the food industry and using them online and offline. I have been a copywriter for 30 years and have loved (almost) every minute of it.

To solve a problem, begin by looking at it in new ways. Asking new questions will result in new answers.

ˆf you have questions, drop me an email. If you are in a panic give me a call (but email is usually a better way to go)
Julie Myers |  Copywriter
[email protected]
+1 386-868=2215
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