Customers don't buy products and services.

They buy how your brand makes them feel. They don't want a solution to a problem. They want to feel confident the problem has been taken care of. It's a subtle distinction, but it has a huge impact on how well your copywriting performs.    

I'm Julie Ross Myers

Brand Stampede is my copywriting business. I use emotion-based writing to help you make money.

copywriting for brave brands

I'm a spin doctor. A brand-builder who draws on neuroscience, consumer psychology, and direct response selling. And a wordsmith. Yes, it gets tricky. But that's what I do. I usually have a wait list. So, drop me a line if you are interested in working together.
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Forget the Facts

Build your sales story around emotional benefits and you'll connect with the real reasons people buy. 

95% OF ALL PURCHASES ARE BASED ON EMOTION  

Harvard Business School professor Gerald Zaltman has studied how people buy. He found people are unaware of their true buying motives because they occur on an unconscious, emotional level. This is true across the board for both B2B and B2C brands. The more complex the product, the more people rely on intuition rather than logic to process choices. 
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YOUR BRAND STORY IS NOT ABOUT YOU

Yes, you need to be authentic. Unique. And credible. But ultimately, your brand story is not about you. It's about your customers. What you promise them. How you promise it. And why that promise is meaningful to both you and the people most likely to buy from you.
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STRONG BRANDS MAKE MORE MONEY

SEO assumes people know what they need or want before they start searching for it. This process tends to commoditize industries, and price then becomes the main differentiator. A strong brand is the only way to fight commoditization and retain value. You can't sound like your competition and charge more than them.
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What I Do

I create narratives that sell your products or services.
01

I HELP YOU UNDERSTAND YOUR IDEAL CUSTOMER

I interview your customers in-depth to learn the real motives that drive them to buy your products or services.
02

I HELP YOU ZERO IN ON YOUR BRAND PROMISE

Your brand promise is the unique sales proposition that sets you apart from your competitors and makes you special.
03

I BUILD YOUR EMOTIONAL SALES ARGUMENT

I craft a sales argument that hits the unconscious hot buttons that drive your customers to take action.
04

I ADD A SUPPORTING LOGICAL  FRAMEWORK

People need logical reasons to justify their emotional decisions. I integrate those reasons into your story.
05

I HELP YOU FIND YOUR MOST POWERFUL BRAND VOICE

I help you find the brand voice that will resonate with your audience. I can distill it into a brand guide.
06

I ADAPT YOUR STORY TO THE MEDIA CHANNEL

Your brand story remains constant but the medium affects how it is communicated. I work across digital and non-digital channels.

How I Help

I work with agencies, design firms, and companies of all sizes who need big ideas and razor-sharp copywriting.

WIREFRAMES

I'll plan and organize your website so information is easy to find and content flows logically..

WEBSITE COPY

I'll write your site so that it drives the actions you need while being SEO-friendly.

PRODUCT DESCRIPTIONS

Go from meh to mesmerizing with beautifully crafted product stories that inspire and delight.

EMAIL

I write long-form sales emails that take the reader on a journey from pain point to purchase.

VIDEO SCRIPTS

Need a script for an info video or a company intro? I'm the person to talk to about it.

PRINT COLLATERAL

I write everything from dimensional mail to brochures, white papers to outdoor boards.
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40

BRANDS LAUNCHED

I've built brands for companies, products, and destinations in the U.S. and the Caribbean.
85

WEBSITES WRITTEN

I've researched, wire-framed, written them and re-written them. I know WordPress and CSS.
3,940

CONCEPTS CREATED

I've created big strategic ideas for marketing campaigns for B2C and B2B firms.
2,800,000

WORDS WRITTEN

The equivalent of 31 novels and all of them were best sellers. No writer's block, ever.

Some Brands I've Worked With

It would be awesome to add you to the list.
client logos sandals resortsclient logos wendysclient logos fordclient logos del monteclient logos jamaicaclient logo discovery networksclient logo sunbeam appliances
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Enough about me.

Let's talk about you.
WHAT DO YOU NEED?

Briefly...

I am a Florida-based freelance copywriter who works with clients across the U.S. and globally. My specialty is creating voices for experiential brands and using them consistently across digital and traditional channels. I have been a copywriter for 30 years and have loved (almost) every minute of it.

To solve a problem, begin by looking at it in new ways. Asking new questions will result in new answers.

If you have questions, drop me an email. If you are in a panic give me a call (but email is usually a better way to go.)
Julie Myers | Copywriter
[email protected]
+1 386-868-2215
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