are you ready to
STAND OUT FROM THE HERD
BRAND HERO / MESSAGING PRO
Do you read your competitors’ websites? I sure as hell read mine.
Dissing competitors is bad form. It’s snarky. But I can’t tell you how many times I’ve read, “Need help with your marketing? I’m an experienced freelance copywriter who helps you get more more visitors, leads and sales.”
Blah-blah-blah. Where’s the love in that?
I’m on the warpath against ho-hum copywriting.
If you want a candid (possibly brutal) analysis of your brand’s copywriting, I’ll give it to you. No strings attached.
NO ONE BELIEVES MARKETING
Most people, especially millennials, don’t believe brands. (When Trust Falls Down) Marketing is seen as pushy, fake, and more concerned with profits than fair play. Even social media is losing ground as it becomes absorbed by the establishment and riddled with fake reviews. So, how can brands market themselves to people who don’t believe marketing? You need to be real. You need to be gutsy. You need to have emotional depth. In other words, you need me.