So, you need a freelance writer...

Hey, I'm Julie Myers. I'm the writer behind Brand Srampede.
I write online and offline copy for agencies, corporate clients, and small businesses.
You're in the right place if...
You want fresh, provocative copywriting that delights your audience, wins their trust, and gets results.
And you sell an experience such as...
Travel
Hospitality
Food and Beverage
Luxury Goods

Why Work With Me?

I'm not cheap. I'm not fast. I can be cranky. But I'm good at what I do.
confused man

YOU'RE UNSURE OF YOUR BRAND

It's really hard to be objective about your own company. Sometimes you just need a brand-savvy brain to bounce ideas around with. Maybe you've hit an impasse and don't know where to go from here. Or maybe the world has changed and you need to retool your identity to stay competitive. I make uncertainty disappear.

YOU NEED BETTER INFO

Who wants to spend hours compiling and analyzing research on your customers, competition, and industry trends? Me, of course. Research is mission-critical for smart businesses. But many business owners just don't have the time or mindset to deal with deep dives into data. Happily, that's where I come in.
man with binoculars
bored man

YOUR COPY READS #YAWN

Can anything kill conversions faster than boring copy? Don't think so. Clear, engaging copy works. And copy with personality works even better. Humor in particular can be effective precisely because it is so unexpected. There's a ton of research on the effectiveness of humor. Wit not only wins attention, it also converts resistance to persuasion.

Forget the Facts

Build your sales story around emotional benefits and you'll connect with the real reasons people buy.
shocked woman

95% OF ALL PURCHASES ARE BASED ON EMOTION

Harvard Business School professor Gerald Zaltman studied how people buy. He found people are unaware of their true purchase motives because they occur on an unconscious, emotional level. The more complex the product, the more people rely on intuition rather than logic to process choices.

YOUR BRAND STORY IS NOT ABOUT YOU

Yes, you need to be authentic. Unique. And credible. But ultimately, your brand story is not about you. It's about your customers. What you promise them. How you promise it. And why that promise is meaningful to the people most likely to buy from you.
fake smile

INSINCERE STORIES FAIL

Neuroscience shows brains recognize when branding is disordered or fake. Disjointed stories are dismissed. Insincere stories fall flat without hitting emotional triggers. Copywriters must spin a story so it is believable yet powerful and compelling. Easier said than done.

GRAMMAR DOESN'T MATTER

Great copywriting connects with people. It uses the language they use. It doesn't get hung up on grammar. It doesn't use jargon and complex phrasing to sound more professional. In fact, simple language has better SEO and produces more conversions.
writer

How I Can Help

I use words to help your ideal customer connect to your brand on an emotional level.

THE RIGHT SPIN

It's not enough to be clear about your product benefits. Those benefits must be tied to deep-seated human needs. This is where most writers miss the boat. They fail to ground their sales argument in emotion. B2B marketers are most likely to focus too much on rational benefits and too little on the real reasons people buy. I spin narratives that feed the lizard brain while appeasing the frontal cortex.

THE RIGHT VOICE

Voice is the tone or style of the writing. It's how you express the personality of your brand. Your brand voice should mirror the communication style of your audience. This means being intimately familiar with the demographics and psychographics of your typical customer. It can be helpful to build a customer persona in order to fine tune your brand voice.

THE RIGHT WORDS

Moz founder Rand Fishkin said, "There's no such thing as 'writing for people vs. search engines.' There's only 'writing for people who also use search engines.'" Since Google implemented semantic search, it's not about writing to rank for keywords. It's about providing the most authoritative answer to a searcher's intent. I write SEO-friendly copy, but I am a writer not an SEO consultant. I am always happy to work with your SEO agency.

Who I Help

I  help consultancies and businesses sell travel, food, and luxury goods. I often work under NDAs,  which are "secrecy agreements."

AGENCIES AND BRAND CONSULTANCIES

You need a capable creative to hit the ground running. Or you need a bottle washer who will write those pesky award nominations, put the finishing touches on a proposal, and tie up loose ends. I can do all of the above without a hint of diva drama. What's not to like?

GRAPHIC DESIGN AND WEB FIRMS

Sure, I write website copy. I can also provide site maps and wireframes for how content should flow in order to maximize conversions. Need packaging copy? Yep, I do that too. I use words to amplify your visual message. Sometimes, two heads really are better than just one.
spy whispering
spy raising hand

STARTUPS AND BUSINESSES

Get copywriting built on deep research and solid strategy. I help launch new brands and take established brands to the next level. If you want to collaborate with a copywriter who is as passionate as you are about your business, we should connect. You handle your business and I take bring your vision to life in the way that will resonate with your customers.
28,245

BRANDS LAUNCHED

I've built brands for companies, products, and destinations in the U.S. and the Caribbean.
85

WEBSITES WRITTEN

I've researched, wire-framed, written them, and re-written them. I know WordPress and CSS.
3,940

CONCEPTS CREATED

I've created big strategic ideas for marketing campaigns for B2C and B2B firms.
2,800,000

WORDS WRITTEN

The equivalent of 31 novels and all of them were best sellers. No writer's block, ever.

Some Brands I've Worked With

It would be awesome to add you to the list.
client logos sandals resortsclient logos mercantil bankclient logos wendysclient logos fordclient logos jamaicaclient logo discovery networksclient logo sunbeam appliances

Enough about me.
Let's talk about you.

WHAT DRIVES YOU CRAZY?

Briefly...

I am a Florida-based freelance copywriter who works with clients across the U.S. and globally. My specialty is creating voices for experiential brands and using them consistently across digital and traditional channels. I have been a copywriter for 30 years and have loved (almost) every minute of it.

To solve a problem, begin by looking at it in new ways. Asking new questions will result in new answers.

If you have questions, drop me an email. If you are in a panic give me a call (but email is usually a better way to go.)
Julie Myers | Copywriter
[email protected]
+1 386 868 3682
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