I'm Julie Ross Myers
Researcher | Analyst | Strategist | Creator
I help good companies launch great brands
I help you
KNOW YOUR "WHY"
Your "why" is the reason behind your business. It'll get you past the inevitable bumps and low spots. It's about more than money. Richard Branson said it best: "Money follows passion – not the other way around." Let's nail your core motivation for building your business.
I help you
KNOW YOUR "WHAT"
Your "what" is your business concept. It's what you do and how you do it. It's the big idea that drives everything else. Most branding agencies and brand consultants focus solely on this piece of the puzzle.
I help you
KNOW YOUR "WHO"
Nearly half of new businesses fail because there's no demand for their products or services. I reduce your risk by researching the market for your idea. No fluff. Just facts.READ HOW IT WORKS
Yep, it's like high school all over again
What people think of you really matters
Your brand is what people say about you behind your back
Research allows you to listen in
What your customers don't want to tell you
I combine surveys and interviews to uncover what clients think about you
Where and how your competition is winning
I reverse engineer competitor search engine rankings, website content, and offers
Industry trends that will rock your world
I decipher the cultural content impacting whether your brand rises or falls
A website trust and conversion audit
I analyze site factors that decrease your conversions or negatively impact your brand
Some great brands I've worked with
Stuff I'm thinking about, researching, and writing down
What makes a strong brand
How strong brands have value Enterprise companies generate value from branding because they usually have more sophistication, discipline, and resources than small firms. Branding represents an estimated 20% of the S&P 500's market value. This varies among industries and companies. For example, Coca-Cola's brand is worth $73.1 billion or 34% of its market capitalization. Highly […]
How companies can regain trust
If consumers mistrust your brand, they will not give you their personal information on a landing page. They may browse your store but they will abandon their carts. And ultimately, they will choose a competitor over you. So, how can companies become more trusted? Change reality When speaking about creating a trusted brand, most consultants […]
The cost of brand mistrust
Most business execs believe their customers trust them. In reality, only 48% of the U.S. public trusts businesses. (2018 Edelman Trust Barometer). Trust operates on two sides of the customer equation. On the one hand, it is tied to greater loyalty, higher purchase and retention rates, and more referrals. On the other hand, trust means […]