hello

I'm Julie Ross Myers

Researcher | Analyst | Strategist | Creator

I help good companies launch great brands

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I help you

KNOW YOUR "WHY"

Your "why" is the reason behind your business. It'll get you past the inevitable bumps and low spots. It's about more than money. Richard Branson said it best: "Money follows passion – not the other way around." Let's nail your core motivation for building your business.
I help you

KNOW YOUR "WHAT"

Your "what" is your business concept. It's what you do and how you do it. It's the big idea that drives everything else.  Most branding agencies and brand consultants focus solely on this piece of the puzzle.
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I help you

KNOW YOUR "WHO"

Nearly half of new businesses fail because there's no demand for their products or services. I reduce your risk by researching the market for your idea. No fluff. Just facts.
READ HOW IT WORKS

Yep, it's like high school all over again

What people think of you really matters

Your brand is what people say about you behind your back

Research allows you to listen in

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What your customers don't want to tell you
I combine surveys and interviews to uncover what clients think about you
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Where and how your competition is winning
I reverse engineer competitor search engine rankings, website content, and offers
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Industry trends that will rock your world
I decipher the cultural content impacting whether your brand rises or falls
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A website trust and conversion audit
I analyze site factors that decrease your conversions or negatively impact your brand

Some great brands I've worked with

client-logo-discovery
client logo del monte
client logo bluegreen
client logo wendys
client logo amerant
client logo jamaica
client logo assurant
client logo ford
client logo regions bank
client logo sandals
client logo sunbeam
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Recent articles

Stuff I'm thinking about, researching, and writing down

February 9, 2020
What makes a strong brand

How strong brands have value Enterprise companies generate value from branding because they usually have more sophistication, discipline, and resources than small firms. Branding represents an estimated 20% of the S&P 500's market value. This varies among industries and companies. For example, Coca-Cola's brand is worth $73.1 billion or 34% of its market capitalization. Highly […]

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February 9, 2020
How companies can regain trust

If consumers mistrust your brand, they will not give you their personal information on a landing page. They may browse your store but they will abandon their carts. And ultimately, they will choose a competitor over you. So, how can companies become more trusted? Change reality When speaking about creating a trusted brand, most consultants […]

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February 9, 2020
The cost of brand mistrust

Most business execs believe their customers trust them. In reality, only 48% of the U.S. public trusts businesses. (2018 Edelman Trust Barometer). Trust operates on two sides of the customer equation. On the one hand, it is tied to greater loyalty, higher purchase and retention rates, and more referrals. On the other hand, trust means […]

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