So, you need a brand consultant?

Hi, I'm Julie Ross Myers and I'm the person behind Brand Stampede.
I create and revamp brands for individuals, small- to midsize organizations, and products or services.
You're in the right place if...
You need help launching or fine-tuning your brand.
And you are a...
Company
Nonprofit
eCommerce site
Startup
Solopreneur

Branding Defined

Your brand is how people perceive you. Branding is how you present yourself.
BRANDS ARE BUILT ON EMOTION
Harvard Business School professor Gerald Zaltman studied how people buy. He found people are unaware of their true purchase motives because they occur on an unconscious, emotional level. The more complex the product, the more people rely on intuition rather than logic to process choices. This is exactly where branding operates – and why it is so powerful.
STRONG BRANDS ARE COHERENT
Neurobiology shows that people's brains light up when they encounter strong brands. They do not respond to brands that are fragmented and inconsistent. Coherence (the quality of being a unified whole) means that branding is consistent both conceptually and in execution.
EFFECTIVE BRANDS ARE RELEVANT
Research supports the idea that recall is a main determinant of consumer purchase behavior. To achieve recall, a brand must tie itself to associations that are personally meaningful to its consumers. Personal relevance is the mechanism by which emotions governs memory. Irrelevant, meaningless brands fail to achieve mindshare and recall.
PROFITABLE BRANDS ARE ENGAGING
Engagement goes beyond customer satisfaction. It means customers are emotionally attached to your brand. Engagement can be measured by looking at customer attitudes and behaviors. No single metric is adequate because many factors are involved, but it is important to look at metrics that are tied directly to profitability. In general, highly engaged consumers are more profitable because they spend more, refer more, and are more loyal.

How I Can Help

I create brands or fix them.
confused man
YOU'RE UNSURE OF YOUR BRAND
It's really hard to be objective about your own company. Sometimes you just need a brand-savvy brain to bounce ideas around with. Maybe you've hit an impasse and don't know where to go from here.
YOU NEED BETTER BRAND INFO
Research is mission-critical for branding. Who wants to spend hours compiling and analyzing research on your customers, competition, and industry trends? Me, of course. Many business owners just don't have the time or mindset to deal with deep dives into data. Happily, that's where I come in.
man with binoculars
bored man
YOUR BRAND IS #BORING
Can anything kill conversions faster than a boring brand? Don't think so. Personable brands win awareness, melt sales resistance, and have higher referrals. The average consumer is bombarded with 10,000 brand messages a day. Does your brand stand out and engage your audience? Remember, there's no such thing as a boring product. Just boring brands.
YOUR BRAND IS LOSING MONEY
There are a lot of reasons why brands become unprofitable. Your industry may have become commoditized or disrupted. A disconnect may have occurred between your brand and your customers or employees. New legislation can expose your brand to new risk. Any of these circumstances, and more, signal that it's time for a rebrand.

Why Work With Me?

I make branding practical.
ONLY THE BRANDING HELP YOU NEED
No need to pay for a full brand execution. I offer consults and a la carte services that allow you to get the help you need and nothing more. These services are modular so you can add on more as your budget allows. A word to the wise, though. Brands are dynamic, so no more than three months should elapse before adding a new branding element.
HONEST FEEDBACK
It's tough to tell top brass that their brand is muddled. Or that employees do not believe in the company mission. Or that consumers perceive the brand negatively. I deliver the bad news and take the heat. But I also provide concrete solutions that can fix a brand's problems and turn it around.
SOUP TO NUTS (IF YOU WANT IT)

I can work with your creative team to execute your branding strategy. Or I can assemble a team and manage the full megillah for you. Either way, you get a headache-free implementation of your brand across your digital and nondigital marketing channels.

PROJECT FOLLOWUP
The success of your brand is important to me. After a brand launch or refresh, I will followup with you to make sure everything is working as expected. I'm also available to tie up loose ends – those unpredictable questions that always occur after a brand strategy is developed and executed.
.01

AUDIT

Does your marketing send a consistent message and what is that message? 
.02

RESEARCH

What are your market opportunities and threats – really?
.03

STRATEGY

How should you position yourself to win against your competition?
.04

EXECUTION

What will your brand look and sound like across channels?

Some Brands I've Worked With

It would be awesome to add you to the list.
client logos sandals resortsclient logos mercantil bankclient logos wendysclient logos fordclient logos jamaicaclient logo discovery networksclient logo sunbeam appliances

Enough about me.
Let's talk about you.

START NOW
CONTACT
If you have questions, drop me an email. If you are in a panic give me a call (but email is usually a better way to go.)
Julie Myers | Copywriter
[email protected]
+1 386 868 3682
Skype: livebrandstampede
Asking new questions provides new answers.
©
2019 Brand Stampede
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